Packaging Innovations & Empack 2026 Recap

Paramount Global took part in Packaging Innovations & Empack for the third time. It was a great chance to meet both current and potential partners. The event was held on February 11-12, 2026, at the National Exhibition Centre in Birmingham.

This two-day event covered the full packaging supply chain and gave attendees a look at the future of packaging. The show featured three main segments:

• Packaging Innovations: Solutions for both primary and secondary packaging
• Empack: The newest machinery and technology for packaging and processing equipment
• Contract Pack & Fulfilment: Contract packaging and fulfillment solutions

These segments gave brands a chance to network, learn, and find new ways to improve their packaging strategies.

Designers and technologists from many industries, like food, retail, pharmaceuticals, and personal care, attended the event. Packaging Innovations was a place for business, networking, and exploring trends, while Empack focused on the latest advances in packing and filling technology. With buyers and specifiers from FMCG, food and beverage, household products, and pharmaceutical sectors, the exhibition encouraged meaningful connections and industry growth.

With 7,400 attendees, 450 exhibitors, and over 100 speakers, this year’s event was bigger than previous years. The exhibition hall was alive with companies eager to explore sustainable and innovative packaging solutions.

We spoke with many people about Extended Producer Responsibility (EPR) regulations as businesses seek ways to update their packaging to meet new sustainability rules.

Attendees were interested in hearing about our sustainable packaging solutions, particularly paper tubes for their recyclability. There was significant interest in lightweighting options and in new, innovative packaging solutions, such as fully recyclable bottles and closures, all-plastic pumps, and monomaterial packaging closures.

Attendees were also eager to learn about our services, including stocking agreements and transportation services, custom packaging solutions, and global product sourcing.

We left the show motivated and ready to build new partnerships for a more sustainable future. Contact us to find out how Paramount Global can support your packaging and supply chain needs.

If you missed the show, take a look at our short video recap and see our booth display.