Superzoo 2025 Recap: The Pet Industry’s Biggest Deals and Trends from Las Vegas

Superzoo 2025 took over the Mandalay Bay in Las Vegas from August 13 to 15, celebrating its 75th show. Thousands of pet industry professionals filled the halls. This year was extra special for Paramount Global, as it was our first time exhibiting, and we were in great company.

The show floor was alive with energy as emerging brands showcased alongside industry leaders. Buyers, groomers, retailers, and suppliers came ready to discover products, build partnerships, and strike deals.

The Scale of Superzoo 2025

Superzoo 2025 brought together more than 20,000 pet industry professionals and over 1,200 exhibitors. Buyers searched for the next big trend. Many came looking to build partnerships that could reshape their businesses.

Conversations filled every corner of the show. The exhibition hall, meeting rooms, and lounges all hummed with opportunity. Some exhibitors reported strong sales and solid leads. Others noticed slower activity compared to past years.

Many pointed to broader economic uncertainty, which continues to influence buyer confidence. Even so, Paramount Global connected with valuable partners and held meaningful conversations. We were excited to stand alongside such a vibrant mix of innovators and leaders.

Innovation at Every Turn

One of the show’s biggest strengths was variety. Superzoo 2025 offered something for every pet category.

High-tech grooming tools sat next to artisanal dog treats. Health supplements lined up beside luxury pet furniture. Grooming competitions drew crowds, while live demonstrations kept traffic moving.

Brands highlighted biodegradable formulas, environmentally friendly materials, and lightweight packaging. It was a clear sign of growing demand for sustainable, eco-friendly products.

Emerging Brands Made Their Mark

Bold new companies captured attention across the show floor. Many launched products for the first time, bringing inventive designs, creative flavors, and fresh marketing.

Startups used Superzoo 2025 to connect directly with decision-makers. Some closed deals on the spot. Others walked away with valuable leads and strong potential partnerships.

The energy of these young brands was contagious. Buyers stopped to check out samples, ask questions, and show interest in being first to market.

Big Names Delivered Big Moments

Established brands also made their presence known. Their booths were built to impress and filled with nonstop activity.

Many used the show to unveil new product lines. Others spotlighted sustainability initiatives. Big players proved they could innovate while holding onto their loyal customer base.

Their booths often became landmarks on the show floor. They also served as hubs for high-level networking and strategic deal-making.

Learning Beyond the Show Floor

Superzoo 2025 was more than a marketplace. It was also a center for education and inspiration.

Attendees gained insights from panels, workshops, and expert-led sessions. Topics ranged from retail strategy and marketing to e-commerce growth and pet nutrition science.

Each session offered practical takeaways that businesses could apply right away. The educational side of Superzoo added lasting value for attendees looking to sharpen their competitive edge.

Sustainability Stole the Spotlight

Sustainability was one of the strongest themes this year. Exhibitors showcased eco-friendly packaging, responsibly sourced products, and greener supply chains.

Tofu cat litter was the most frequently seen new trend, but it was far from the only one. Brands also displayed plant-based treats, compostable waste bags, and thoughtfully designed recyclable and refillable packaging solutions.

Retailers showed real interest in these options, reflecting consumer demand for sustainable choices in the pet industry.

The Energy of Las Vegas

Las Vegas added its signature flair. After hours, many attendees extended conversations over dinners, poolside events, and networking meetups.

The Mandalay Bay offered a spacious, easy-to-navigate, pet-friendly venue that kept the event flowing. 

Looking Ahead

Superzoo 2025 proved why it remains the must-attend pet industry trade show. It delivered new products, fresh insights, and powerful partnerships. Paramount Global connected with innovators, met future partners, and gained a clear view of the trends shaping the industry.

Superzoo will return to Las Vegas on August 12–14, 2026, and we are looking forward to attending again next year.

Ready to take your packaging to the next level? Contact us today for a free packaging consultation, or explore our pet industry packaging solutions.

Looking for more? Check out our Superzoo 2025 recap video!