image source: blossom & beau
Paramount Global is proud to announce that we won an Innovation Award at London Packaging Week 2026 in the Personal Care category for Best Use of Stock Components.
The award recognizes the packaging design for Blossom & Beau’s 60ml Natural Roll-on Deodorant for Young Skin. The product needed packaging that would communicate safety, cleanliness, and trust to parents while staying fun and approachable for the kids using it.
Our team met this challenge with a clean, modern design built around soft color palettes, friendly typography, and clear on-pack messaging about the product’s natural, vegan, and kid-safe qualities. The structure was designed to be easy for young hands to use while still delivering the premium feel parents look for.
A key part of the achievement was solving a technical production challenge. The bottles are made with 30% post-consumer recycled (PCR) material, which introduces natural variation in the base resin color. Through careful color selection and rigorous testing, the team achieved consistent, on-brand color across every bottle, without compromising the sustainability goals behind the PCR packaging.
“This recognition reflects the balance we set out to strike from day one: packaging that parents can trust and kids can love, while remaining suitable for its intended audience and taking a more sustainable, greener approach. We focused on reducing unnecessary materials, using resources more efficiently and considering recyclability, helping to minimize the packaging’s environmental impact,” said Marcos Garcia Jones, European Sales Director at Paramount Global. “It’s a proud moment for everyone involved and a great recognition of what can be achieved when creativity, suitability and sustainability come together.”
Paramount Global and Blossom & Beau were honored alongside other finalists and winners at the awards ceremony on 17 September at ExCeL London.
For more information about Blossom & Beau, visit www.blossomandbeau.com.
